Sistem Perencanaan Strategi Menggunakan FQSPM

Penulis

  • Fera Tri Wulandari Universitas Boyolali

Kata Kunci:

strategi bisnis, ETOP, SAP, SWOT, FQSPM, FTOPSIS

Abstrak

The strategic planning system uses Fuzzy Quantitive Strategic Planning Matrix (FQSPM) to help create strategies based on the results of internal and external analysis of the organization and uses Fuzzy TOPSIS for the process of determining the selected strategy that will be implemented in the organization. The information generated from the strategic planning system can be used by the organization in anticipating changes in the external environment so that the organization can formulate where the organization will be directed, and how resources are allocated to achieve goals over a certain period of time and in various possibilities.

Referensi

Kotler, P., 2002. Manajemen Pemasaran, Edisi Millenium. PT. Prehalindo, Jakarta

Rangkuti, F., 1997. Analisis SWOT Teknik Membedah Kasus Bisnis. Jakarta: PT.Gramedia Pustaka Utama.

Saghaei, M., Fazayeli, L., Shojaee, M.R., 2012. Strategic Planning for a Lubrican Manufacturing Company Using SWOT Analysis, QSPM model. Australian Journal of Business and Management Research, Vol.1 No.10 [18-24].

David, M.E., David, F.R., David, F.R., 2009. The quantitative strategic planning matrix (QSPM) applied to aretail computer store. The Coastal Business Journal,8,42-52.

Madi, E.N., Osman, A., 2011, Fuzzy TOPSIS method in the Selection of Investment Boards by Incorporating Operational Risk. Proceding of the World Congress on Engineering. Vol.1.

Ashrafzadeh, M., Rafei, F.M., Zare, Z., 2012. Aplication of Fuzzy TOPSIS method for the Selection of Warehouse Location: A Case Study. Interdisciplinary Journal of Contemporary Research in Business, Vol.3 No.9 [655-667].

Pressman, R. S., 2012. Rekayasa Perangkat Lunak (Pendekatan Praktisi), Yogyakarta: Penerbit ANDI.

Wulandari,F.T., Widiyanto, I., 2014, Fuzzy Quantitive Strategic Planning Matrix dalam Perencanaan Strategi Perguruan Tinggi. Jurnal Sistem Informasi Bisnis [130-138].

Diterbitkan

2022-11-30

Cara Mengutip

Wulandari, F. T. (2022). Sistem Perencanaan Strategi Menggunakan FQSPM. JITU, 6(2), 69–79. Diambil dari https://ejournal.uby.ac.id/index.php/jitu/article/view/929

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