Peran Media Sosial Sebagai Media Pemasaran dan Branding Bisnis UMKM di Era Pandemi Covid-19 di Dusun Ngloran RT 01 RW 02, Desa Pilangpayung, Kecamatan Toroh, Kabupaten Grobogan

  • Rahayu Pujiningsih Fakultas Hukum Universitas Boyolali
  • Sigit Muryanto

Abstract

The corona virus pandemic has changed the pattern of people's lives in various fields, including the economy and business, social, politics, education and technology. In the midst of the current pandemic, small, medium and large business actors must think hard in running their business. The use of technology coupled with marketing and business branding of MSME products through social media is the solution. Social media also has many advantages for marketers, one of which is that the marketer or pelapak does not need to spend money on the cost of promoting their products, so that business people can promote as much as they want so that their products can dominate the market.

References

Hidayatullah,Syarief(2020).https://marketingcraft.getcraft.com/idarticles/memahami-jenis-jenis mediasosial, diakses tanggal 29 September 2020

https://prosiding.polinema.ac.id/senabisma/index.php/senabisma/article/viewFile/17/16

Machfoedz, M. (2010). Komunikasi Pemasaran Modern. Yogyakarta: Cakra Ilmu Nathania, Raissa. (2019).

https://glints.com/id/lowongan/strategiinstagram-marketing/, diakses tanggal 29 September 2020

Published
2021-07-31
How to Cite
Pujiningsih, R., & Muryanto, S. (2021). Peran Media Sosial Sebagai Media Pemasaran dan Branding Bisnis UMKM di Era Pandemi Covid-19 di Dusun Ngloran RT 01 RW 02, Desa Pilangpayung, Kecamatan Toroh, Kabupaten Grobogan. SENYUM BOYOLALI, 2(1), 21-25. https://doi.org/10.36596/sb.v2i1.526
Section
Articles